News

Jan 15, 2019

NSPCC - Underwear Rule Video

The new 7 minute film was launched to coincide with Deaf Awareness Week (May 6-12) and has been produced by specialist production company Liverpool Street Productions and award-winning Deaf film-maker Bim Ajadi. 

Research shows disabled children are 3 times more vulnerable to abuse2 and last year over 8,000 adults contacted our helpline with concerns about children and sexual abuse1. Our new film, which is in British Sign Language and includes subtitles, aims to teach deaf children about the Underwear Rule and encourages them to share secrets that upset them with a trusted adult.  

The successful campaign is designed to allow parents to start easy conversations with their children without having to mention scary words like sex or abuse. It teaches them that their privates are private and that their body belongs to them